DeLazzero & Company produces high quality and impactful work. We design a unique process for each client. Every sentence we write and product we create is original and authored by us. Every decision we make and step we take contributes to the client's desired goals.
This is how:
1. We plan: We create the optimal process and strategy to achieve specific project goals. We plan how we will work together practically and seamlessly to ensure the final product reflects the client's unique vision and objectives. We develop a schedule according to the client's needs.
2. We inquire through research: We ask questions and seek new knowledge in a focused and systematic way. We may engage in research briefly to learn the project scope and content; or we may engage more deeply by designing and conducting an original research study. This includes developing research questions, designing methods, and recruiting and engaging research participants. We use a variety of strategies, depending on whether the study involves anonymous, confidential, or publicly available data.
3. We use analytic tools: We never use AI to write or conduct research. We design original research instruments, such as surveys and interview protocols, and write each question. We do use high-quality software such as Qualtrics and Nvivo that incorporate artificial intelligence and automated tools to collect, analyze, and visualize data, whether qualitative (written or spoken text) or quantitative (statistics). Any use of high-quality technologies enhances rather than directs our work. (If a client uses AI at any point in their process, we will edit their work to ensure its consistency, accuracy, and quality.)
4. We prioritize ethics: We use credible research evidence to inform and strengthen written products. We present accurate information to enable shared understanding and trust.
5. We inspire action: We write for a purpose and with a proactive, optimistic mindset. We know from experience that effective writing can spark change and compel people to act. We create frameworks for action and build tools and products that move people forward. Writing inspires both writers and readers to envision and work toward desired outcomes.
6. We connect with readers: We produce work with attention to how readers will receive it. To connect with a wide range of diverse audiences, we pay meticulous attention to detail and anticipate needs. Some rhetorical choices create distance and others bring readers close. We want everyone to feel included and connected to the work.
7. We produce compelling work: We produce texts that people genuinely want to read. We excite and motivate readers with opportunities to learn new information and ideas. We use a collaborative writing process and our customized research tools (e.g., surveys, interviews) to surface unique and meaningful insights. This results in fresh, original, and compelling work.
8. We design texts for practical use: We communicate complex ideas in clear, concise language; and connect words, sentences, and paragraphs as tributaries of one river. We write in a variety of genres, mediums, and styles; and use features that enable access and participation.
9. We consider aesthetics: We consider the ways in which visual rhetoric - use of image, font, and space - can enable readability and reveal meaning as well as the wonder, beauty, and elegance of language.
10. We take responsibility for results: We approach every decision strategically and intentionally, knowing that our writing will impact our readers. We take responsibility for the flight and the weight of our words.